Digital Marketing
Acquisition, retention, and measurement
Strategy and execution across paid, organic, email, and analytics so spend ties back to pipeline and revenue.
We start from business outcomes — pipeline, revenue, retention — and work backward to channel mix, creative testing, and the measurement plan that makes optimization possible.
Creative and landing experience are not outsourced from media: message match, speed, and clarity on the page determine whether paid traffic converts.
Reporting is designed for decisions: fewer vanity charts, more cohort views, incrementality notes, and clear next experiments each sprint.
Highlights
- Paid search and social campaigns
- SEO and content calendars
- Reporting and attribution
What you get
- Channel strategy with budget scenarios and guardrails
- Campaign structure, naming conventions, and conversion tracking audit
- Creative testing matrix with hooks, angles, and formats per platform
- SEO technical fixes backlog and content briefs tied to intent clusters
- Email or lifecycle flows where they support the funnel
- Weekly or monthly reporting template with agreed primary metrics
How we work
Audit and baseline
Analytics health, attribution gaps, competitor scan, and historical performance read. Quick wins listed separately from strategic bets.
Build and launch
Account structure, pixels and server-side tagging where needed, first creative batch, and landing updates in sync.
Optimize
Structured experiments, bid and budget shifts, and feed or creative refreshes on a cadence tied to learning velocity.
Scale or refocus
Double down on winners, cut losers with criteria agreed in advance, and document playbooks for your internal team.
Tools and platforms
- Google Ads
- Meta Ads
- LinkedIn Ads
- GA4
- Tag Manager
- Search Console
- HubSpot